AI Insights · Timothy · July 2025
Top 5 Personalization Apps in New Zealand: Q2 2025 Performance
Explore the performance trends of the top personalization apps in New Zealand during Q2 2025, including downloads and revenue insights from Sensor Tower.
In the second quarter of 2025, New Zealand's personalization app market saw notable trends across the top applications on a unified platform. According to Sensor Tower's data, these apps demonstrated varied performance in terms of downloads, revenue, and active user engagement.
Zedge™ Wallpapers & Ringtones exhibited a steady climb in weekly revenue, peaking at approximately $444 in early June. Downloads fluctuated slightly, with numbers reaching around 676 by the end of June. Active users maintained a relatively stable count, hovering around 1.8K throughout the quarter.
Cleanup Your Phone from DOSA Apps showed a gradual increase in weekly revenue, ending the quarter at $218. However, downloads saw a decline, tapering off to 43 in the final week of June. Active users remained fairly consistent, averaging around 200.
Character.Me: AI Roleplay Chat had a notable upsurge in revenue, with a peak of $177 in mid-June. Despite this, downloads remained low, with numbers consistently under 20 per week.
Penguins-Read Good Novels experienced a dramatic increase in revenue towards the end of the quarter, reaching $517. Downloads, however, were sparse, with a brief rise to 50 in early June.
Lastly, Lightsey saw a substantial revenue growth, peaking at $488 by late June. Downloads also showed an upward trend, culminating in 90 during the same period.
For more detailed insights and data analysis, visit Sensor Tower's platform.
